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Cold Immersion Therapy is an effective protocol for improving mental resilience, increasing energy and alertness, enhancing mood, and optimizing metabolism. Studies show that deliberate cold exposure leads to significant releases of  epinephrine (adrenaline) and norepenephrine in the brain and body. These neurochemicals make us feel more alert, energized, and motivated. Cold Plunge is an excellent protocol to add to your mornings or pre-workout routine.